1 2 3 4 5


“We chose hedspace because we needed to work with someone we trusted...who we knew could deliver.” Paul Sanderson - CEO, Gen-A

Generation Age-nostic (Gen-A) is a men’s healthcare product quite unlike any other on the market. Available through select clinics, Gen-A is a range of customised anti-ageing treatments that seek to revolutionise the way in which men take control of the visible signs of age.

hedspace media was conscripted to create a foundation brand identity for Gen-A; one that would appeal to their target consumer: a successful, independent man. We designed and produced their website (generating the visual style, digital layout, graphics and build structure) creating a sleek, powerful look while delivering a clear, convincing message.

hedspace also developed breakthrough promotional and marketing material for Gen-A. We conceived and directed an innovative advertising campaign that has been rolled out internationally. A promotional video was filmed and edited inhouse, and published on Gen-A’s website and in addition, an investor pack was compiled as a guide to the company’s brand identity and strategy for global investors.